BlackPlanet was an African-American social networking service for matchmaking and work listings; in addition keeps message boards for debate on political and social problems

BlackPlanet was an African-American social networking service for matchmaking and work listings; in addition keeps message boards for debate on political and social problems

BlackPlanet was launched on September 1, 2001 by Omar Wasow, an Internet specialist, whom in 2001 was actually run “New York Online”, a pre-web people he started in 1993 from his family room in Brooklyn. [2] it had been the brainchild of Wasow and people Connect’s President Benjamin sunshine. Launched in 1999, it actually was a member of family latecomer to social networking sites, with three currently around focusing on folks of colors. [2] Benjamin Sun could start AsianAve and [3]


The internet site is actually run by neighborhood Connect of brand new York area. Society Connect additionally works and [2] In April 2008, area Connect got bought for $38MM by broadcast One, a Lanham, MD-based mass media started by Cathy Hughes. [4] Together With, and are additionally purchased. This action is taken by Radio anyone to diversify beyond radio to get to black visitors. [5]

BlackPlanet’s broader mission should bolster the Black area. [2]


The most used message boards had been Recent Events, Heritage & Identity, interactions, Religion & Spirituality, and people. [6] Wasow claims BlackPlanet’s home-grown applications permits consumers to maneuver between private pages, to internet dating, chat, and discussion boards, targeting hooking up individuals, in place of giving all of them content. [2]


In January 2007, the membership login BlackPlanet’s home-page boasted 15.8 million new users since their inception in 1999. [6] At period of select the webpages had about 20 million people and had been the fourth most-visited U.S. social media web site. [7]

  • Male 34.4percent
  • Female 65.6%
  • Median Get Older: 32
  • Attended/Grad School: 64.5percent
  • Structure Black: 88%

“BlackPlanet brings labeled visibility pages to incorporate advertisers into the personal area, enabling people to engage as pals”; in addition to private users BlackPlanet in addition permits content for manufacturer, personalities, and items. [8]

In ’09, BlackPlanet introduced additional features for the web site, such as a Facebook-style updates update, and a development pub that helps to keep users up-to-date with information shared on fun One and BlackPlanet. The speak purpose has also been upgraded in ’09; the present talk try run on a business enterprise known as Chat Blazer and is Flash oriented. [9]

During the early 2010, BlackPlanet launched a website that incorporated an Activity Feed, enabling people observe news from folks on BlackPlanet, either company or by place. [10]

Other features

BlackPlanet has now launched two interactive games for customers, Farmandia and Fishdom.

BlackPlanet defines Farmandia as follows: “Farmandia sets you during the character’s chair. Grow your make, take care of your creatures and build the barns. The greater you bring, the greater details you are compensated to keep farm in operation. Require a tiny bit services? Invite other BlackPlanet customers to lend a hand.” [11]

BlackPlanet talks of Fishdom thusly; “if you are accomplished hanging out regarding the farm, grab your digital fishing rod and check out Fishdom for which you’re responsible for eating your own exotic number of underwater buddies. Your better earn their dollars since they get mighty eager. You will never know once youwill need purchasing additional dinners, accessorize your underwater empire or provide the seafood some new family.” [11]

The similarities to myspace’s Farmville haven’t gone unnoticed from the BlackPlanet consumers, whom point out the need for enhancement for the web site’s system and major services particularly cam prior to the introduction local hookup Guelph Canada of games. [11]

Smartphone programs

BlackPlanet also released cellular programs in 2009 for smart phones. The applying BlackPlanetMobile was cost-free with regards to had been launched but wasn’t unique of mobile carrier expense. [9] BlackPlanetMobile decided not to work with the BlackBerry, GPhone, iphone 3gs, or Sidekick smartphones when introduced. [9]

BlackPlanet Text notifications are also available to notify people to updates and announcements. This is exactly an opt-in service. [9]

Social networks

It has been stated that online networks came to determine the modern net event. [12]

BlackPlanet, as a precursor to facebook, has gone a way to influencing the world wide web as people recognise they. Before today’s popular channels allowed one “like” blogs, “poke” crushes, or “retweet” famous people, web-savvy African Us citizens comprise connecting on BlackPlanet. [12]

Wasow himself states” [12]

The guys exactly who going Myspace are quoted running a business Week mag saying that they looked over BlackPlanet as an unit for Myspace and thought there was clearly a chance to manage a broad industry type of just what BlackPlanet is.

By June 2007, BlackPlanet have 16.5 million people and 80 million page opinions. It had been referred to as the greatest online mass media entity for African-Americans and “the granddaddy of social-networking sites”. [13] BlackPlanet enjoyed significantly more than 6 million special guests a month in April 2008. In 2007, BlackPlanet found it self getting the next top social media instrument on the net, however with the vast increase in Facebook, Twitter and MySpace practices, BlackPlanet does not gain identification during the leading 15 social media sites according to eBizMBA, in March 2011, leading critics to suggest that ‘BlackPlanet possess dropped for the wayside as various other companies have taken the social networking mantle.’ [12]

BlackPlanet utilises various other social media equipment like Twitter and myspace in order to attain newer and potential users. Its Twitter feed are updated on a near daily foundation, posting comments and highlighting sights for the black colored neighborhood. Recent tweets put: “83percent of BP voters envision non-Black hip hop artists should never make use of the #nword. what exactly do you think about that?” [14] and, “Weave methods uncovered. Change from dull to fab in five minutes.” [14] The BlackPlanet Twitter feed normally familiar with post notices and posts to the BlackPlanet website it self. Wider governmental dilemmas are also discussed, including: “just what will you will do #ifgovernmentshutsdown?” [14]

The BlackPlanet Facebook web page is utilized to motivate conversation of dilemmas both right and ultimately relevant to its society of African-American customers. The Twitter status enhance feature can be used to ask inquiries on webpage followers, and is well taken care of immediately overall. Issues have provided, “What do you would imagine on the concept of Ebony Matrimony time?”, [15] “exactly what do you think men and women by using the label ‘ghetto’ when explaining a thing that’s maybe not attractive?”, [15] and, “boys, ever indulge yourself with a gentleman’s facial, manicure or pedicure? Girls, exactly what do you think of men taking care of her facial skin and fingernails?” [15]

Both social media resources are widely used to showcase the “person in the afternoon” feature, attracting attention to the appearance of the chosen user. Associated a link toward member’s visibility try a short comment such as for instance, “she is stunning, she actually is single, she’s our person in the day. Check always the lady out”, [14] and, “However wanted evidence that we experience the prettiest users on earth? You’re welcome.” [14]

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