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THE ADVICE OF LUQMAN TO HIS SON

by Thamin

THE ADVICE OF LUQMAN TO HIS SON

AN ADMONITION TO MANKIND
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And Allaah (ﷻ) says in the next Ayah enjoining man to be kind to his parents;
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وَوَصَّيۡنَا ٱلۡإِنسَٰنَ بِوَٰلِدَيۡهِ حَمَلَتۡهُ أُمُّهُۥ وَهۡنًا عَلَىٰ وَهۡنٍ وَفِصَٰلُهُۥ فِى عَامَيۡنِ أَنِ ٱشۡكُرۡ لِى وَلِوَٰلِدَيۡكَ إِلَىَّ ٱلۡمَصِيرُ
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And We have enjoined upon man [care] for his parents. His mother carried him, [increasing her] in weakness upon weakness, and his weaning is in two years. Be grateful to Me and to your parents; to Me is the [final] destination.
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(Luqman 31:14)
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It is a duty upon man to be kind to his parents in all circumstances. A mother suffers pains and discomfort to bring her child to life, after that, she sacrifices her time to the upbringing and training of the child and the father also stands by the mother through all the stress and provides the needs of both the mother and child; these are enough reasons to be respectful and dutiful towards the parents. And this commands respect from every child to his mother.
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If you do not fulfil the rights of Allaah (ﷻ) by being thankful to Him (ﷻ) and being dutiful to your parents, this is a great warning!
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فِى عَامَيۡنِ أَنِ ٱشۡكُرۡ لِي وَلِوَٰلِدَيۡكَ إِلَىَّ ٱلۡمَصِيرُ
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Be grateful to Me and to your parents; to Me is the [final] destination
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This is like the ayah
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وَقَضَىٰ رَبُّكَ أَلَّا تَعْبُدُوٓا۟ إِلَّآ إِيَّاهُ وَبِٱلْوَٰلِدَيْنِ إِحْسَٰنًاۚ إِمَّا يَبْلُغَنَّ عِندَكَ ٱلْكِبَرَ أَحَدُهُمَآ أَوْ كِلَاهُمَا فَلَا تَقُل لَّهُمَآ أُفٍّ وَلَا تَنْهَرْهُمَا وَقُل لَّهُمَا قَوْلًا كَرِيمًا
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And your Lord has decreed that you not worship except Him, and to parents, good treatment. Whether one or both of them reach old age [while] with you, say not to them [so much as], “uff,” and do not repel them but speak to them a noble word.
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(Al-Isra’ 17:23)
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May Allaah (ﷻ) keep us firmly upon the truth.
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آمِيْن يَارَبَّ الْعَالَمِين

 

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DEATH AND THE JUDGEMENT DAY

by Thamin

The Inescapable Fate

Allah ﷻ says in Surah Al-Imran Verse 185
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كُلُّ نَفْسٍۢ ذَآئِقَةُ ٱلْمَوْتِ ۗ
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Every soul shall taste death
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Everything in this Dunya has a set term and it will perish, everything in the heavens and the earth, except الحي the Ever-living. Allah will then recompense the creation for their deeds, whether minor or major, many or few, big or small.
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Surely, Allah will not deal unjustly with anyone, even the weight of an atom, and this is why He ﷻ said,
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وَإِنَّمَا تُوَفَّوْنَ أُجُورَكُمْ يَوْمَ الْقِيَامَةِ ۖ
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And only on the Day of Resurrection shall you be paid your wages in full
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Even the Animals will have justice meted out between them, whichever one oppressed another will able to gain recompense, and then they’ll be turned to dust.
And when the Kafir sees this, he’ll wish to be dust too!
Allah ﷻ mentions in Surah Naba what he’ll say:
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يٰلَيتَنِي كُنتُ تُرَابًا
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I wish I were dust.
[78:40]
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Coming back to our ayah in Surah Al-Imran
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فَمَن زُحْزِحَ عَنِ النَّارِ وَأُدْخِلَ الْجَنَّةَ فَقَدْ فَازَ
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And whoever is moved away from the Fire and admitted to Paradise, he indeed is successful
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The Prophet ﷺ said “A place in Paradise as small as that which is occupied by a whip is better than the world and whatever is on its surface”
[Sahih Al-Bukhari 2892]
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This is why we have the Du’a
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رَبَّنَآ ءَاتِنَا فِى ٱلدُّنْيَا حَسَنَةًۭ وَفِى ٱلْءَاخِرَةِ حَسَنَةًۭ وَقِنَا عَذَابَ ٱلنَّارِ
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Oh Allah grant us goodness in the Dunya and the goodness in Akhirah, and save us from the fire of Hell.
[2:201]
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Then Allah ﷻ ends the ayah
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وَمَا ٱلْحَيَوٰةُ ٱلدُّنْيَآ إِلَّا مَتَٰعُ ٱلْغُرُورِ
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And what is the worldly life except enjoyment of deception.
[3:185]
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Allah ﷻ has made clear for us that Mankind wishes and chases success in Dunya, but the real success, الفوز الحقيقي is in the Akhirah,
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As Allah ﷻ says in Surah An’am
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وَمَا ٱلْحَيَوٰةُ ٱلدُّنْيَآ إِلَّا لَعِبٌۭ وَلَهْوٌۭ ۖ
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And the life of this world is nothing but play and amusement.
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وَلَلدَّارُ الاٌّخِرَةُ خَيْرٌ لِّلَّذِينَ يَتَّقُونَ
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But the abode of the righteous in the hereafter is far better.
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Then Allah ﷻ ends the Ayah with an amazing thing,
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أَفَلاَ تَعْقِلُونَ
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Will you not then reason
[6:32]
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Let us ask ourselves,
What have we really been chasing?
Have we made our goals in Dunya go above that which awaits us in Akhirah?
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Don’t take this Dunya for a home like the Kuffar do, make use of your blessings wisely
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May Allah ﷻ grant us goodness in the Dunya and the goodness in Akhirah, and save us from the fire of Hell.
آمِيْن يَارَبَّ الْعَالَمِينْ

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➖ ➖ ➖
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Performing Wudu’ (Ablution)
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This also works as a shield before engaging in Salaah.
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It was narrated from Abu Hurairah (رضي الله عنه) that the Messenger of Allaah (ﷺ) said: “When any one of you wakes from sleep to perform Wudu’, then let him sniff water in his nose and blow it out three times, for the Shaitan spends the night on his nose.”
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[Sahih, Sunnan Nisai, Vol. 1, Book 1, Hadith 90].
It was narrated that Abu Hurairah (رضي الله عنه) said, the Messenger of Allaah (ﷺ) said:
‘When any one of you goes to sleep, the Shaitan ties three knots on his head, saying each time: “(Sleep) a long night.” If he wakes up and remembers Allaah (ﷻ), one knot is undone. If he performs wudu’, another knot is undone. If he prays, all the knots are undone and he starts his day in a good mood and feeling energetic. Otherwise he starts his day in a bad mood and feeling lethargic.’”
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[Sunan an-Nasa’i 1607].

🕌 21. Warding off Anything that may Distract the Worshipper
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Al-Qaasim reported that:
‘Aa’ishah (رضي الله عنها) had a cloth with decorations on it, which she used to cover a small sunken alcove (used for sleeping or storage). The Prophet (ﷺ) used to pray facing it, and he said, ‘Take it away from me, because it’s decorations keep distracting me when I pray.’ So, she took it away and made pillows out of it.”
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[Reported by Muslim in his Saheeh, 3/1668. A similar narration by Anas (رضي الله عنه) is recorded in al-Bukhaari, Fath alBaari, 110/391].
The Prophet (ﷺ) entered the Ka’bah to pray in it, he saw two ram’s horns. When he had prayed, he told ‘Uthmaan al-Hajabi (رضي الله عنه),
“I forgot to tell you to cover the horns, because there should not be anything in the House to distract the worshipper.”
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[Reported by Abu Dawood, 2030; Saheeh al-Jaami’, 2504].

🕌 22. Chasing Shaytaan away by Calling to Prayer

Abu Hurairah (رضي الله عنه) reported, the Messenger of Allaah (ﷺ) said:
“When the Mu’adhdhin calls to prayer, shaytaan runs back vehemently.”
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[Sahih Muslim 389].
It was narrated that Abu Hurairah (رضي الله عنه) said, the Messenger of Allaah (ﷺ) said:
“When the call to prayer is given, the Shaitan runs away breaking wind loudly. When the Tathwb (Iqaamah) is completed, he comes back and whispers to a man in his hear, until he does not know how many (rak’ahs) he has prayed. If any one of you notices that, let him prostrate twice.”
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[Sunan an-Nasa’i 1253].

🕌 23. Repeating the words of the Adhaan after the Muaddhin

Narrated Abu Sa`id Al-Khudri (رضي الله عنه), Allaah’s Messenger (ﷺ) said:
“Whenever you hear the Adhaan, say what the Mu’adh-dhin is saying.”
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[Sahih al-Bukhari 611].
It was narrated that ‘Alqamah bin Waqqas (رضي الله عنه) said:
“I was with Mu’awiyah (رضي الله عنه) when the Mu’adhdhin called the Adhaan. Muawiyah said what the Mu’adhdhin said, but when he said: ‘Hayya ‘alas-salah (come to prayer),’ he said: ‘La hawla wa là quwwata illa Billah (There is no power and no strength except with Allaah);’ and when he said: ‘Hayya ‘alal-falah (come to prosperity),’ he said: ‘La hawla wa la quwwata illa Billaah (There is no power and no strength except with Allaah).’ After that he said what the Mu’adhdhin said, then he said: ‘I heard the Messenger of Allaah (ﷺ) saying exactly like that.’”
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[Sunan Nisai Vol. 1, Book 7, Hadith 678].
To be continued… إن شاء الله

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NIFAQ (HYPOCRISY)

by Thamin

Nifaq (hypocrisy) means a pretense of loving Islam while concealing Kufr and evil. A hypocrite is given this appellation because he enters the religion from one door and exits from another. Hence, Allah ﷻ cautioned against hypocrites saying:

إِنَّ ٱلۡمُنَـٰفِقِینَ هُمُ ٱلۡفَـٰسِقُونَ

“Verily, hypocrites are the rebellious.”
[9:67]

The rebellious are those who rebel against the Islamic laws, Allah ﷻ considers the hypocrites as more evil than the infidels saying:

إِنَّ ٱلۡمُنَـٰفِقِینَ فِی ٱلدَّرۡكِ ٱلۡأَسۡفَلِ مِنَ ٱلنَّارِ

“Verily, the hypocrites shall be in the lowest level of fire.”
[4:145]
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Hypocrisy is of two types:

The first type: Doctrinal hypocrisy, which is major hypocrisy; the one who upholds it displays Islam and conceals infidelity. This type constitutes absolute apostasy, and condemns those who uphold it to the lowest level of Hell-Fire. Allah has described its people as possessing evil characteristics; such as Kufr, lack of Eemaan, derision of faith and its people and inclining entirely to the enemies of Islam for sharing their hostility.

Such people exist in every age, Particularly when Islam prevails and they cannot resist it publicly, therefore they pretend to be Muslims in order to plot against it and its people privately. And because they live with the Muslims, they ensure the safety of their blood and properties.

Doctrinal hypocrisy is of six kinds

  1. Denying the Messenger ﷺ
  2. Denying Part of what the Messenger ﷺ was sent with.
  3. Hating the Messenger ﷺ
  4. Hating some of what the Messenger ﷺ was sent with.
  5. Rejoicing over the decline of the deen of the Messenger ﷺ.
  6. Resenting the prevalence of the deen of the Prophet ﷺ.

The second type: Practical hypocrisy; (that is) possessing a trait of the hypocrites while retaining Eemaan in the heart. This does not constitute apostasy, but it is considered as a means to it. A person who upholds it combines both, Eemaan and hypocrisy. When the latter prevails, he becomes a sheer hypocrite. The proof of this is the statement of the Prophet ﷺ:

“Four traits, whoever possesses them is a sheer hypocrite. And whoever possesses one of them would possess a trait of hypocrisy until he relinquishes it. When he is entrusted, he betrays trust, and when he speaks, he lies, when he enters into a treaty, he behaves treacherously, and when he disputes with others, he behaves immorally.”
[Sahih Bukhari].

The Differences between Major and Minor Hypocrisy:

  1. Major hypocrisy constitutes apostasy, while minor hypocrisy does not.
  2. Major hypocrisy signifies dissimilarity between the inner and outer beliefs, while minor hypocrisy signifies dissimilarity between public and private actions, not beliefs.
  3. Major hypocrisy does not belong to a believers, while minor hypocrisy may belong to a believer.
  4. A person who upholds major hypocrisy does not usually repent, but even if he does so, scholars are at variance with regards to accepting his repentance by a judge. Whereas minor hypocrisy when one upholds it and repents to Allah, Allah will accept his repentance.
    _
    May Allah protect us from Hypocrisy.

آمِيْن

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Japan is a densely populated country, and that makes the Japanese market more difficult compared with other markets. If we utilize the possibilities of near-shore installations or even offshore installations in the future, that will give us the possibility of continued use of wind energy. If we go offshore, it’s more expensive because the construction of foundations is expensive. But often the wind is stronger offshore, and that can offset the higher costs. We’re getting more and more competitive with our equipment. The price—if you measure it per kilowatt-hour produced—is going lower, due to the fact that turbines are getting more efficient. So we’re creating increased interest in wind energy. If you compare it to other renewable energy sources, wind is by far the most competitive today. If we’re able to utilize sites close to the sea or at sea with good wind machines, then the price per kilowatt-hour is competitive against other sources of energy, go the words of Svend Sigaard, who happens to be president and CEO of the world’s largest wind turbine maker, Vestas wind systems out of Denmark. Vestas is heavily involved in investments of capital into helping Japan expand its wind turbine power generating capacity. It is seeking to get offshore installations put into place in a nation that it says is ready for the fruits of investment into alternative energy research and development.

The Japanese know that they cannot become subservient to the energy supply dictates of foreign nations—World War II taught them that, as the US decimated their oil supply lines and crippled their military machine. They need to produce energy of their own, and they being an isolated island nation with few natural resources that are conducive to energy production as it is defined now are very open to foreign investment and foreign development as well as the prospect of technological innovation that can make them independent. Allowing corporations such as Vestas to get the nation running on more wind-produced energy is a step in the right direction for the Japanese people.

The production of energy through what is known as microhydoelectric power plants has also been catching on in Japan. Japan has a myriad rivers and mountain streams, and these are ideally suited places for the putting up of microhydroelectric power plants, which are defined by the New Energy and Industrial Technology Development Organization as power plants run by water which have a maximum output of 100 kilowatts or less. By comparison, “minihydroelectric” power plants can put out up to 1000 kilowatts of electrical energy.

In Japan, the small-scaled mini- and micro-hydroelectric power plants have been regarded for a considerable time as being suitable for creating electricity in mountainous regions, but they have through refinement come to be regarded as excellent for Japanese cities as well. Kawasaki City Waterworks, Japan Natural Energy Company, and Tokyo Electric Power Company have all been involved in the development of small-scale hydroelectric power plants within Japanese cities.

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Great Quotes About Islam

by Thamin

1. Leo Tolstoy (1828-1910)

“Islam will rule the world one day, because in it there is a combination of knowledge and wisdom”.

2. Herbert Wells (1846-1946)

“Until the effectiveness of Islam again, how many generations will suffer atrocities and life will be cut off  ?  Then one day the whole world will be attracted to it, on that day there will be PEACE  and on that day the world will be inhabited again .

3. Albert Einstein (1879-1955)

“I understand that the Muslims did it through their own intelligence and awareness which the Jews could not do. In Islam it is the power that can lead to peace”.

4. Huston Smith (1919)

“The faith which is upon us now and which is better than us in the world, is Islam. If we open our hearts and minds for it, then it will be good for us”.

5. Michael Nostradamus (1503-1566)

“Islam will be the ruling religion in Europe, and the famous city of Europe will become the Islamic State capital.”

6. Bertrand Russell (1872-1970)

“I read Islam and realized that it is to be the religion of all the world and all humanity. Islam will spread throughout Europe and in Europe the big thinkers of Islam will emerge. A  day will come when Islam will be the real stimulus of the world. “.

7. Gosta Lobon (1841-1931)

“Islam only talks about peace and reconciliation. Invite Christians to appreciate the faith of reform.”

8. Bernard Shaw (1856-1950)

“The whole world will accept Islam religion one day and if it can not even accept the real name, it will accept it by a  name of metaphor. West will accept Islam one day and Islam will be the religion of those who have studied in the world. “

9. Johann Geith (1749-1832)

“We all have to accept Islam religion sooner or later. This is the real religion. If I am called a Muslim, I will not feel bad, I accept this as a  right thing.”

Alhamdulillah!!!

I am a Muslim… *What about U?* forwarded as received

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BAD BREATH

by Thamin

BAD BREATH

Causes of bad breath ?

Bad breath is a common health problem which greately affects the daytoday activities of somany people. The offenssive odor from the mouth is unpleasent to those who come in close contact with bad breathers. The problem will be doubled by psychological trauma leading to depression. The sufferers from this problem wil be isolated from the society. This can even lead to marital disharmony.

Literally speaking all humanbeings are badbreathres. Oral cavity contains millions of anaerobic bacteria like fusobacterium and actinomyces which acts on the protein of food materials and putrifies them. This process results in the formation of offenssive gases like hydrogen sulphide,methyl mescaptan,cadaverin,skatol,putrescine ect causing bad odor. If oral hygiene is not maintained properly all will suffer from bad breath. Most of us control this by regular brushing,tongue cleaning and gargling. Even after maintining cleanliness in the mouth some individuals suffer from offenssive smell due to various causes which has to be diagnosed and treated properly.

Some common causes of bad breath.

1) Poor oral hygiene:

If oral hygiene is not maintained properly the mouth becomes the seat for millions of bacteria which produce offenssive gases by degrading the food debris. Bad breath is severe in those who do not brush their teeth regularly and clean their mouth after every food. Snacks taken inbetween meals can also produce bad breath because of improper cleaning.
Badbreath is common in almost all people in the morning on waking. During sleep there is less production of saliva .Saliva has got some antibacterial properties which help to keep the mouth clean. Saliva conains oxygen molecules which is needed to make oral cavity aerobic. So the reduction in it’s quantity during sleep makes a favourable condition for anaerobic bacteria.

2) Food habits:

The main cause of bad smell is due to degradation of protein by the bacteria and hence all food products rich in protein favours bad breath. Meat,fish,milk products, eggs,cakes,nuts,pear and ect can cause bad breath. Some food articles can produce particular type of smell which may be unpleasent. Raw onion can produce typical bad smell. It is said that an apple a day keeps the doctor away,a raw onion a day keeps everybody away. Eating groundnuts can also produce bad smell. However if proper cleaning is done smell can be reduced irrespective of the nature of food. Irregularity in timing of food can also produce bad breath. Small food articles taken in between the meals can also produce bad smell.

3) Biofilm:

There is formation of a thin sticky coating called biofilm on the tongue and oral mucosa. This coating is thick on the posterior aspect of the tongue where millions of gram negative bacteriae are seen .The thick coating on the tongue is always associated with badbreath. Even a thin biofilm can make anaerobic condition favourable for bacterial proliferation.

4) Dental caries:

This is a destructive process causing decalcification with distruction of enamel and dentine resulting in cavitisation of the tooth. These are produced mainly by the lactobacilli . Food particles are deposited inside these cavities and are putrified by the anaerobic bacteria producing bad smell. Normal brushing will not remove the food debris easily and hence they are putrified completely. Caries are common in schoolgoing children and in those who donot maintain proper oral hygiene .Calcium and vitamin deficiency can also predispose caries.

5) Gingivitis:

Gum is a mucus membrane with supporting connective tissue covering the tooth bearing borders of the jaw .The main function of gum is protection .Gingivitis is the inflammation of the gum .Due to various causes gum tissue get infected resulting in swelling,pain and discharge. If the condition become worse the infection spread towards peridontal area leading to continuous discharge called pyorrhoea. Some times the infection goes deep producing alveolar abscess with discharge of pus. Infection can even reach the bone causing osteomyelitis.All these conditions can produce offenssive smell.

6) Gum retraction:

When the gums retract from the teeth a gap is developed which will lodge food particles and cause bad breath.

7) Dental plaques and tartar deposits; Plaques and tartar is deposited mainly in the gaps between the teeth and gum. This will provide shelter for the food debris and bacteria causing bad breath.

8) Ulcerative lesions& coatings:

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Billboard Advertising

by Thamin

Outdoor advertising is a low budget and effective way of advertising a company’s product. Among the entire methods billboard advertising is the most sort after method, which has been proven to be the best sales strategy in the recent times. Nearly 5.6 billion dollar was spent on billboard advertising alone, in the year 2006, as analyzed by Outdoor Advertising Association of America.

Billboard advertising is the best bet in outdoor advertising and isn’t that costly. And with the amount of exposure the product gets the money is worth it. In the past few years several factors have triggered billboard advertising and cost effectiveness being one of the prime reasons. One of the reasons being if an ad is placed in the local newspaper or a television channel the advertisement gets noticed for only thirty seconds and when the same advertisement is placed on billboard, it gets noticed through out the day, for months. Thousands of people view billboard everyday on their way to jobs or home, it doesn’t get lost in the pages like an advertisement placed in a newspaper or magazine. There is a frequent and continuous delivery of message. No other advertising method can grab the attention of people like billboard advertising. It creates brand awareness and strong name recognition.

One of the reasons behind the cost being low is technology. In the early years the billboards were hand-painted due to which the labor cost was high. Now, advertisers design and print their advertisements on a huge poster board or vinyl board by a computer-aided printer, which is very cost effective. Creativity can be achieved to the highest extent, with ease and less money. The brighter, colorful, creative the advertisement is, the more eye-catching it is. With the advancements in technology, it takes very less time to design billboards with unlimited possibilities.

Before placing a billboard advertisement in a particular area it’s better that a research is done about the interest of the people in and around that area. Like if the advertiser desires to post a billboard advertisement on a highway, he can choose the advertisement on a motel, cafeteria, or gas station. Depending on the locality specific potential customers should be targeted.

The cost is really reasonable. It varies from $1,000 to $3,000 per month. Ten advertisements will cost around $ 30,000. It might look like a big amount, but it costs almost same if placing a full-page ad in a newspaper for only a day. And if the effectiveness is considered for both the methods, newspaper advertisements are not even half as effective as billboard advertisements. When an advertisement is placed in a newspaper or in a magazine, the customer should reach out to see the advertisement, but when an advertisement is placed on a billboard, it is like reaching to the customers.

Thus, Billboard advertising has high-impact on people and is a cost-effective method of advertisement. The above-mentioned advantages are few of the many advantages of billboard advertising. And that’s the reason why all types of companies and businesses are choosing to go with billboard advertising. From placing the billboard at a theater multiplex, highway, airport, and even pasting them on cars, any kind of product can be advertised to any kind of audience. And the effectiveness of it can never be underestimated.

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Advertising using Power Words

by Thamin

Word cannot only influence the minds of people but can completely change their perception abut a particular thing. Words have the persuasion power to entice and motivate. They are used by the politicians, public relations personals, and even by parents to pass on their message. These words are known as power words and they can do wonders when used in advertisement.

New or improved words create a sense of curiosity. The customers get an impression that the product is something that is different from others and he tries to get it before anyone else does so as to have edge over others. The laundry products have always been advertised as new and improved, from years. Although it can be either new improved version of the existing product, but the power of both the words and the product reinforces each other’s strength.

Take for instance the line ‘Money back guarantee’, these power words helps gain the trust of the customer. It is a must to print these words at the closing line of an advertisement. After this sentence, the methods of payment and how money will be returned if the customer is not satisfied should be stated.

Most of the successful advertisements have a little known secret that surely generated curiosity within the reader. People are knowledge thirsty, they want to know what others do not know. They think that there is some vital information they are missing because of which they haven’t gained success in something particular.

Words ‘Insider say that’, is similar to ‘secret’. It gives out information from some expertise that is still unknown to the outside world and only if the customer gives money, information will be divulged to him.

Free word in the headline of the message simply does wonders. The reader easily absorbs the message, unless and until something free is given to the customer in reality. By any change, if the company tricks the customer into paying money for something, which was supposed to be free, the trust of the customer is lost instantly. Usually the word FREE is spelled as FR~E on websites as ISP filters blocks messages having the actual word, considering it to be some kind of spam.

You is a very important word to be used in an advertisement. It directly points out the advantages to the customer, if he buys a particular product or service. Step into the shoes of the customer and try to note down the points which will be of benefit and what points will decrease the interest. The advantages then should be referred to the customer by addressing them with ‘you’. The customer feels that he is being directly talked to.

The word ‘Immediately’ rings in the emergency. It can be interpreted as ‘Don’t wait any longer, get it now!’ This motivates the customer to take some necessary and quick action.

Power in itself is a powerful word. Give that power to the consumer and see the magic. This gives the consumer a feeling that he can get possession of something that he lacked till now and this could make him achieve the impossible.

The basis of a successful advertisement is to understand the consumer’s needs and then design the advertisement accordingly. Just stating the advantages of using the product or service of the company isn’t enough. Sentence should be so designed that the customer should see his advantage in the product. For example, when advertising for a digital camera, just stating that the in-built memory of the camera is of 1 GB, won’t do the trick. Instead, the sentence should be changed to ‘enough memory to store 350 pictures or 50 videos’. The solution to the problem of the customer is reflected in this sentence. Ideas can be taken from advertisements of other similar brands like how the sentences are written and placed in an advertisement. After the sentence framing, adding power words to spice up the advertisement will definitely make a winning ad campaign.

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The practice of using video games to promote a particular product or an organization is known as “Advergaming”. Wired magazine first used this term in a column to describe the commissioning of free online games by large companies, in 2001. There are three categories of Advergaming: ATL Advergaming, BTL Advergaming and TTL Advergaming.

ATL Advergaming can be vaguely explained as a promotional video game. The business incorporates interactive video games on their website so as to create more awareness about their product among the website visitors. This method is also used to attract more visitors to the site and to increase the traffic flow on the website. If the games are made for product advertising, the product is highlighted in the game.

Before the invention of the internet, floppy disks and later compact disks were used as a medium to promote games and in turn a particular product. It started with floppy disk basically to create awareness as well as product promotion. The first Advergame was distributed by American Home Food, which was developed by Chef Boyardee. Taco Bell and Coca Cola followed it by giving customers floppy disks containing promotional games. The first Advergame to be distributed on compact disk was by Chex and General Mill. The graphics of these games have matured from arcade style flash to three-dimensional.

BTL Advergaming comprises of recruitment tools like In-game advertising, militiamen and edutainment. Usually the mascot of the particular company is depicted as the hero in such games. Pepsi man and Burger man were the mascots used in promotional games designed by Pepsi and Burger King respectively. The storyline of these games can be commercial, educational or political like the game American Army created to attract more youth towards devoting their life to army and also games meant to promote sports like Formula One racing are also a part of this technique.

In-game advertising is more commercial type and is purely targeted for promotion of the product via the game. This is really picking up and even movies are promoted by this method. Like on the website of the movie, The Mummy, there are games which have a storyline similar to the movie and the player is given knowledge of the facts about the movie and its subject, Egyptian Mummy. Educational Advergaming refers to games that portray a moral message to the players.

These games can also act as a medium of advertisement themselves like in the video game of EA Sports; banners of Pepsi line the frame of the game. By using this strategy the companies are able to provide low price or free games to the consumers. This is also effective in reducing the price of games that have a monthly fee.

TTL Advergaming or through the line Advergaming is the most rare form of Advergaming. URL links are embedded into a game that takes the players to the web pages, which has BTL Advergaming. Different methods are used to attract the player to a particular webpage. In the game ” Enter the Matrix” URL hyperlinks are depicted in the background, which the player is forced to click to learn about the facts relating to the plot of the next level and at the same time advertises about the product. The curiosity to learn about the theme of the game attracts the player, although it might not be necessary to click to finish the game. Such kinds of games are usually known as link-chases as one link will lead to another. Website visitors are sometimes tempted with a prize to prompt them to click the URL.

This technique of advertising is really beneficial as it not only creates awareness among the player but also among his friends who lands the website upon friend’s suggestion. The success of Advergaming is dependant on word of mouth and thus is also known as viral marketing. In the year 2004, this industry generated around $83.6 million and involved 105 million players.

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